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3 Best Examples of Company Logo Design Evolution

Thursday, November 5, 2009


Although primarily a petroleum company, Shell has many other commercial interests, and more than 90 percent of its businesses around the world use the time-honored logos design. The picture of the shell famous logo design has been altered several times over the years, but has been modified very little since 1971, when the text was repositioned below the stylized image. But the unique logo design magnifies the image of the company in all the ages.


Fiat first used the five-bar logo as a brand identity in 1982, after Fiat design chief Mario Maioli - driving past the Mirafiori factory at night after a power cut - saw the giant FIAT motor company logo design on top of the plant, set against the fading light of the sky. He did a quick sketch - five bars represented the spaces he could see between the letters. Fiat graphic design logos are the most vibrant and catchy.


The Renault diamond a truck style vehicle design company started out their logo design as a bonnet emblem. The horn lived behind it, and from 1922 the center of the badge was cut out to allow the sound to escape. The design logo started out circular and became a diamond shape in 1924. The new logo exists since 1992.
Style Marquee is the one who indulge in the 3D technology in for new Renault company logo design.


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