Everybody is not that good in coming up with original and innovative ideas for food logo designs. If this is the case, I would recommend you that you refer to the popular brand marks of history. For example, McDonald’s, KFC, Pizza Hut, etc. Study these brand marks and understand the importance of right application of brand mark elements.
Also study those brand marks which failed in the market. Study the reasons of their failure so that you know the things you have to avoid in your drawing. Brain storming is very important in this task, because in this way you come up with many more ideas that relate to the previous one and your design becomes better and better with every new draft. When you select the elements that you are going to apply with your brand title in the brand mark, first make sure that the elements are relative to the business and the nature of the business. For example, if you are a whole food distributer, then your whole food logo must contain of elements that relate to whole food.
If you have no idea of designing a brand mark, then I will suggest that you hire a professional brand mark maker because he understands the brand mark better than you. He is specialized in making it, and has years of experience. He knows very well how to relate the objects of the design with the business and its nature. Moreover, he also know how to target the audience, for that he will first study your potential customers and then make your brand mark so that it attracts more customers. He has experience and knows which blinders to avoid, which colors and gradients to use, which images will be the best for the brand, which font style is the most appropriate.
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