THE NEW MSN LOGO: Any idea where the butterfly is heading?

Msn logo is linked to my earliest memories as it was associated with the first chatting software that I started to use, called Msn messenger. Also, I remember getting redirected to Msn when signing out from hotmail.com. But what else it associates to? Frankly speaking;

“Nothing”

As an expectation, Msn was supposed to continue being a part of our social networking activities and to grow up more and more as the technology was going sky high but it didn’t make up to the expectations, and totally lost in the crowed of “upcoming” social networking websites and softwares. Why? Because Msn did not bother to follow up the trends and stuck with the same “I am good” ego.

“Msn was among the Microsoft units hit by companywide layoffs earlier this year, but things have stabilized, I wouldn't say we are growing headcount, but we aren't reducing.” said by MSN general manager Bob Visse himself. What else you expect when a responsible person like Bob Visse is aware of the declination of his company and not taking any actions about making the services better, would he work out on the Msn logo? I don’t think so.

Now talking about their logo, for many years the team of Msn was not in a mood to modify or change it but suddenly they came up with the new logo. As a result, the new Msn logo became a part of criticism by masses as it didn’t lived up to the expectations. In fact, some critics call it a disaster. There are many reasons behind their comments. The foremost reason is the new logo’s type font. The new Msn font looks so skinny compared to the older one with new “gray” color that looks ill to many people.

The other most debatable thing about the Msn logo’s type font is the stems in “m” and “n” which are absurdly short. Why the stems of M and N are too short? Maybe we should ask this to the designer of Msn logo. After the main type fonts, now comes the “TM” part. Can you actually see where it is? No? Look again. Now tell frankly, can you see it? I know, by looking so hard, right! Consequently, the minimal size of the TM letters goes into the negative section of the critique.

Lastly, the butterfly! In the new Msn logo, all we can see now are the wings of a butterfly (which as an edition) look like spotlights more than the butterfly wings. And hey, where did the butterfly’s main body go? Silly, isn’t it?

As an overall package, Msn logo came out as an awful version of the successful old Msn logo.