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General Electric Logo – The Symbol of Innovation

Sunday, March 7, 2010

Imagination at Work: “We turn your dreams into reality”

The great scientist of 19th century Thomas Edison initiated Edison General Electric Light Company in 1890 and brought together his business interests. Later Edison’s General Electric Company merged with Thomson-Houston Electric Company in 1892 and the General Electric Company came into being.

The logo of general electric is quite evolutionary. The first logo of General Electric was designed 100 years before. It was the combination of two cursive letters ‘G’ for General from Edison’s Company and ‘E’ for Electric from Thomson-Houston Company. At first, the logo was used as a badge for the very first electric fan.

Although, the GE logo has undergone minor changes with time but the font size of the logo is yet the same. The circle in the logo was engrossed as the company globalized.

The recent logo of the General Electric has been designed by Wolff Olins who added blue color to the logo to replace black color that was used in all the previous GE logos. The good thing about the current logo is that it justifies the balance principle of a logo design i.e. each of the 4 elements including foreground, colour, cursive letters and the background in the logo design is 25% each.


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