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The Famous Logo of the German Puma

Wednesday, December 2, 2009

The producer of high end athletic shoes and sportswear, PUMA, a large Germany based multinational company is best known for its soccer shoes and its famous logo, the leaping puma.

Rudolf Dassler, in 1948, separated himself from Adidas (owned by him and his brother Adolph Dassler) and founded his own shoe company called Puma. It is currently being the third largest company after Nike and Adidas, and has been producing and marketing line of products including footwear, apparel and accessories. Now, Puma has been serving more than 80 countries.

More than 30 national football teams are sponsored by Puma. Also Puma has sponsored international soccer stars including Pele, Enzo Francescoli, Diego Maradona, Johan Cruijff and Lothar Matthaus. Key products in Formula One and NASCAR, enthusiast driving shoes and race suits, are also being produced by Puma.

Today, a leaping puma in Puma logo has become the powerful identity of Puma along with best performance, design oriented athletic shoes and other sportswear.

The logo design of puma was first created in 1948, and still in use with few modifications. It consists of an image of a leaping Puma, an animal also called a cougar, a panther or a mountain lion, with bold typeface. The image of Puma depicts the powerful identity of a company and its products.

Puma logo is multifunctional and can be used for different purposes easily without losing its original integrity. It has been reproduced in different sizes and colors without altering its original identity i.e. Puma.


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