Why is it important to have a Unique Corporate Identity for your Business?

Have you ever wondered why brand managers and the company media representatives keep stressing on the importance of having a professional logo design to bank on? Is the hype about getting a custom design logo justified?Well that pretty much explains its significance doesn’t it? A logo of a company is a face to the organization. Like a mark of identification or recognition. There might be many upstart look alike or sound alike of your company...